Tag Archives: sales

Know Your Materials

Rob Bates, the news director of JCK, a leading trade publication recently wrote an article entitled “Jewelry is About Craft. We should tell Consumers.” His point is that manufacturers should take the time to tell retailers what goes into the … Continue reading

Posted in Business, Jewelry Design, Sales | Tagged , , ,

Sales and Remembering Who You are

As we start the new year, I want to emphasize a fact often overlooked by artists and artisans. And that is, sales, properly approached, can actually be fun. When I ran the gallery, I loved selling jewelry. I loved seeing … Continue reading

Posted in Business, Sales | Tagged , , ,

Sales Tests Imposed by Clients

Years ago a first time client asked me to identify the green gemstone she was wearing. When she asked, she was considering buying an ivory necklace–legal back then–from me. Whether or not she consciously framed it in this way to … Continue reading

Posted in Business, Sales | Tagged , , , ,