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Tag Archives: sales
Know Your Materials
Rob Bates, the news director of JCK, a leading trade publication recently wrote an article entitled “Jewelry is About Craft. We should tell Consumers.” His point is that manufacturers should take the time to tell retailers what goes into the … Continue reading
Posted in Business, Jewelry Design, Sales
Tagged gemstones, raw materials, sales, unfamiliar gemstones
Sales and Remembering Who You are
As we start the new year, I want to emphasize a fact often overlooked by artists and artisans. And that is, sales, properly approached, can actually be fun. When I ran the gallery, I loved selling jewelry. I loved seeing … Continue reading
Posted in Business, Sales
Tagged jewelry making, jewelry making skills, jewelry sales, sales
Sales Tests Imposed by Clients
Years ago a first time client asked me to identify the green gemstone she was wearing. When she asked, she was considering buying an ivory necklace–legal back then–from me. Whether or not she consciously framed it in this way to … Continue reading
Posted in Business, Sales
Tagged clients, gemstones, manufacturing, product knowledge, sales