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Category Archives: Sales
Yurman’s New Book has Real Lesson for Professional Pearl and Bead Stringers
Jewelry designer David Yurman evokes a number of reactions from his peers, including admiration, contempt and jealousy. The last is certainly understandable if not especially admirable. Yurman is one of the very, very few “artist” jewelers who have managed to … Continue reading
Posted in Business, Jewelry Design, Jewelry History, Sales
Tagged David Yurman, jewelry marketing
Even Unintentional Deception is Still Fraud
The other day I was talking to a man who has visited the public sections at the big winter gem show in Tucson. While I was chatting with him, his wife wandered over and when she discovered the topic of … Continue reading
Posted in Business, Jewelry Design, Sales
Tagged fraud, trade
Know Your Materials
Rob Bates, the news director of JCK, a leading trade publication recently wrote an article entitled “Jewelry is About Craft. We should tell Consumers.” His point is that manufacturers should take the time to tell retailers what goes into the … Continue reading
Posted in Business, Jewelry Design, Sales
Tagged gemstones, raw materials, sales, unfamiliar gemstones
Price and Value Tension
(Note: Yesterday I rather casually tossed off a suggestion to beaders that was criticized by one artist. In the following, I hope to clarity my thinking and meaning.) Beading, the technique of using complex stitches and tiny seed beads to … Continue reading
Posted in Business, Jewelry Design, Sales
Tagged art jewelry, beaders, beading, pricing work
Internet Sales Tax Consequences to Jewelry Makers
I very rarely, if ever, approach the topic of politics. However, when a bill is introduced and passed by one chamber of Congress and the law would have an egregious impact upon the jewelry making community, we should know about … Continue reading
Posted in Business, Internet Sales Tax, Sales
Tagged Enzi Amendment, Internet Sales Tax, jewelry companies, jewelry makers, Marketplace Fairness
Protect Your Reputation…and Yourself
In our little company we work very hard to be responsive to client concerns and issues. If DVDs are unreasonably late which has happened a couple of times in overseas shipments, we ship replacements without questioning the client’s word. If … Continue reading
Posted in Business, Sales
Tagged business policies, customer service, reputation, reputation management, shop lifting
Pricing Your Jewelry
One of the most frequent questions I get is how jewelry is priced. This isn’t an easy question. Jewelry pricing is often a mystery even to those of us who have been in the trade for years. It’s easy to … Continue reading
Posted in Business, Sales
Tagged jewelry making, jewelry pricing guidelines, pricing jewelry
Sales and Remembering Who You are
As we start the new year, I want to emphasize a fact often overlooked by artists and artisans. And that is, sales, properly approached, can actually be fun. When I ran the gallery, I loved selling jewelry. I loved seeing … Continue reading
Posted in Business, Sales
Tagged jewelry making, jewelry making skills, jewelry sales, sales
Avoid Misleading and Unethical Gemstone Descriptions
The editor-in-chief of InColor magazine, Jean Claude Michelou, recently wrote a column about the usage of the terms “precious” and “semi-precious” in describing gemstones. Although for years gemologists have been taught to avoid using the terms, the issue has resurfaced … Continue reading
Posted in Business, Gemstones, Reference, Sales
Tagged gemstone, gemstones, misleading terms, precious, semi-precious