Cashing Out of Romance Biz

That diamonds, more than any other stone, are associated with engagement rings, is the direct result of the efforts by one company and one family. In one generation, the Oppenheimers, who controlled De Beers for more than 85 years, changed the way consumers in the United States thought about, bought and kept diamonds. Here’s how they did it and the perhaps surprising reason behind it.

 

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